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Alpine Non-Profit Radio Station Needs Your Help to Move Forward in 2016!


Dear Alpine Residents – We need your help!

As the Manager of Alpine’s non-profit community radio station Mountain Country FM, we are reaching out to you for your help to fill some basic needs. KRLY was launched several years ago. We are the only non-profit community radio station in San Diego County, and we are here with a mission – to serve this community.

We have invested THOUSANDS of dollars in the latest digital emergency equipment with direct links to Federal, State and Local authorities all with one thing in mind – keeping Alpine safe. You don’t have to go too far back to see the value radio has played in getting vital information to the public. 9/11 was an example. Demands on cell towers left smartphones without basic functions needed to communicate but radio was still there informing the community and keeping people safe.

We want to be able to continue this mission. If there is a fire, we want to provide critical local information to keep you and your family. The same with storms, earthquakes and whatever else may come our way. We won’t be able to do this without your help. The need is real and we need your help now.

We are asking for your financial support and there are two ways that you can help. You can make a individual donation, or your business can be one of our financial supporters as a on air sponsor. We are a 501(c)3 non-profit and we do not receive any funding from the Federal Government. Your investment in us is a tax deduction for you and a investment in your community. If you make a donation on our website today, Paypal will add 1% to your tax deductible donation.

We are coming up on our 3 year Anniversary of the launch of Mountain Country 107.9. It was on January 1st, 2013 that we started playing a hand picked country music playlist built specifically for you and it has been well received. We have been able to partner with artists like Garth Brooks and Aaron Watson to get you front and center to some of the best concerts in San Diego County. We sent a ton of Alpine residents to the San Diego County Fair and got them front and center for artists like Gary Alan, Little Big Town and many others. And we feature 56 minute music hours all day long while you work. As a community radio station, we can’t run the screaming car dealership & casino commercials and I have been told by many of you how much you appreciate that. We like that too 🙂

Now we need your help, and we need it today! We operate the station on less than $50,000 a year and for 2015 we are $12,000 shy of meeting basic operating costs. Starting in January we have music licenses that we have to pay along with streaming fees that run about $2000 a year.

We will not be able to maintain operations in 2016 without community support now. You have all been exposed to radiothons and telethons where people get on the tv or radio and beg. I won’t do that. I know this community and I know they see the value in what we do. So do short but important list sponsors that invest in us month after month.

So, I am going to ask you now to help us be here for you. Every little bit helps. As an individual, will you please make a tax deductable donation today? As a business will you consider making a small investment in our radio station and we will in turn be able to give you announcements on the air to let people know what you do? We have a loyal listener family that will support you!

Please mail check donations to: East Country Broadcasting – PO Box 2612 – Alpine, CA 91903 or you can make a online donation at our website www.TheMountainFM.COM If you own a business, please let me hear from you today – 619-445-1079 and I will be glad to drop by and show you the benefits of your investment in this community jewel.

Finally, if you have never been to a radio station, I would like to take a few minutes to visit with you and show off our beautiful state of the art broadcast studio and answer any questions you may have about what we do. Please contact me at 619-445-1079 and if you get voice mail, please let me know you called and I will call you back right away.

Thank you and Merry Christmas!

Chris Torrick –
Station Manager/Morning Show Host – KRLY-FM 107.9



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