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Backroom Beer Pairing at Barons Market Benefits “Second Chance Dog Rescue”- May 22, 2019

Backroom Beer Pairing at Barons Market – May 22, 2019

  • Barons Market and Second Chance Beer Co. to partner for fundraiser to give rescue animals a second chance 
  • Foodies to gather at seven market locations to raise funds for charities throughout 2019


Neighbors of Barons Market’s seven stores will enjoy delectable bites and brews on patios and stockrooms during a springtime-themed Backroom Beer Pairing on May 22. Barons Market employees will serve up delicious favorites like a mushroom and beef flatbread and spicy fish tacos, complimented by hand-selected brews from Second Chance Beer Co. (an Over the Line Lager in this case).



Barons Market transforms its stock rooms and loading docks into a food and brew speakeasy for the night during its quarterly Backroom Beer Pairings. It donates all its ticket revenue to charity—this time it’s to Second Chance Dog Rescue and Animal Friends of the Valleys. Last year, Barons Market donated more than $25,000 to charity from this initiative.



  • Goat Cheese Crostini + Balsamic Onion Jam paired with Mulligan Amber Ale
  • Barons Thai Coconut Curry Soup paired with Clever Hoppy Name Pale Ale
  • Spicy Fish Tacos paired with Seize the IPA
  • Mushroom & Beef Flatbread + Blue Cheese paired with Over the Line Lager



Second Chance Dog Rescue is one of San Diego’s largest organizations dedicated to saving homeless dogs. Animal Friends of the Valleys promotes humane care of animals through proactive animal services programs. Second Chance Beer Co. is a San Diego-based microbrewery focused on seizing each day, and its products are in Barons’ alcohol selection year-round.



“Our store is at its most lively during our Backroom Beer Pairings,” says Rachel Shemirani, senior vice president of Barons Market. “Between the sold-out tickets and the giving spirit of the events, there’s no better way to spend an early summer evening in San Diego. Our team is comprised of dog-people, too, so the fact that we get to partner with two animal rescues this month is icing on the cake.”


“Each time I attend a Backroom Beer Pairing, I meet a new friend,” says Carmen Ring, Barons Market shopper. “Of course I also leave with a new favorite beer and a grocery cart full of food, but that’s just part of the fun. I love how Barons makes giving back to our community so accessible, too.”


Additional details and contact:

  • Organization: Barons Market
  • Date/ time: Wednesday, May 22 from 6 to 8 p.m.
  • Location: Seven Barons Market locations (not including the newest Menifee store)
  • Tickets: $15, available here:
  • Interviews available: Rachel Shemirani, Barons Market senior vice president – contact Shannon Sneade
  • Link to use in your story:

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