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Honkin’ Holiday Cruise Down Alpine Blvd – December 11, 2020

We hope you’re ready to light up Alpine Blvd for this very special car cruise December 11, 2020 at 6pm!! We know its different from past years Parade of Lights but let’s bring some joy to our town! This year we ask you to decorate your car or truck (no floats please) with Christmas lights and join us on a special loop down and up the boulevard. Please note that the road will NOT BE CLOSED so you must follow all laws of the roads (buckle up!) and we can not have any pedestrians participate.  Cruise participants we also ask that you stay in your vehicle at all times when lining up.  To watch the Cruise go by please follow guidelines and maintain social distance on the sidewalks of Alpine (grab some food at one of our many restaurants along the Boulevard) We can’t wait to see you at our Honkin’ Holiday Cruise! *Please see the highlighted route below. We will line up at Highlands and South Grade, head west down the Blvd. Turn left onto Tavern, take the right onto Arnold and continue east up the Blvd.



Alpine Chamber of Commerce List of Alpine Restaurants & Businesses Still Open for Business During Shutdown


Adriano’s Pizza Grotto – open  619-659-8311

Ahi Sushi  takeout only – 619-659-1633

Al Panchos – take out only – 619-659-8987 Mon – Thurs 9 a.m. to 9:30 p.m. / Friday and Saturday 8 a.m. to 10 p.m. / Sun 8 a.m. to 9 p.m.

Alpine Beer Company Brewery  & Pub  take out pick up only  619-445-2337

Alpine Taco Shop – Take out/Curbside pickup (619) 445-8907
10 a.m. to 8 p.m.

Alpine Tavern & Grill – Take Out only 619-722-1470

Bongiovanni’s Italian Restaurant  Take out only – 619-443-8455 / 11 a.m. to 8:30 p.m.

Carl’s Jr. open for Drive-thru

Casino Inn, open pick-up – delivery- order online

Crobean bakery – open for pick up

Descanso Junction – Take out only  619-659-2199

Diegos Mexican Food – Pick up at window only – 619-445-0900

Donato’s Italian Restaurant – To go orders only 619-445-4006

Janet’s Montana Café – to go orders only 619-659-3874 / Tuesday through Sunday 9 a.m. to 7 p.m.

KFC (Viejas) open for takeout only

La Carreta – open for takeout only  (619) 445-8631

Mañana’s Mexican Food  – open for takeout only (619) 659-0596

McDonald’s   open / drive-thru

Mediterraneos open for takeout and delivery 12 p.m. to 8 pm daily (619) 445-9902

Pizza Hut / Wing Street  open for pickup or delivery   619-659-9900

Panda Machi – CLOSED

Rubio’s Fresh Mexican Grill-  take out , order by phone,online,or app 619-445-0698

Salsa Mexican Food – Take out only   619-445-1821

Steph’s Donuts  open for take-out  (619) 659-0310

Subway – take out only   619-659-9920

The Shwarma Shop – open for take out and delivery – (619) 722-1700

Tapatio’s  Take out only – (619) 659-8605

Buffet at Viejas – per update, closing casino and venues at noon on Friday 3/20/2020 until end of March.  This includes all casinos: Viejas, Barona, Sycuan, Campo, Jamul


Businesses in Alpine still open to serve your Business needs. . .
76 Station is open 24 hours
Albertson’s in Alpine is open from 7 a.m. to 9 p.m an has set aside the morning hours of 7 a.m. to 9 a.m. for Senior citizen shopping

Ace Hardware: 1347 Tavern Rd, Alpine, CA 91901 Phone: (619) 445-8100

All Star Rain Gutters: (619) 417-4359

Alpine Artistic Florist – open for deliveries, give them a call or orders:  (619) 445-7974
1730 Alpine Blvd, #103, Alpine, CA 91901,

Alpine Chevron open 24 hours

Alpine Children’s Academy – 2403 Alpine Blvd, Alpine, CA 91901 (619) 445-5462

Alpine Country Feed and Supply – 2101 Alpine Blvd, Ste A, Alpine, CA 91901
Phone: (619) 566-6029

Alpine Dentistry is open for calls 8 a.m. to 4 p.m Emergencies:  8 a.m. to 12 noon Call: (619) 445-8896

Alpine Discount Liquor  8 a.m. to 10 p.m.

ALPINE EQUIPMENT RENTALS is open and on the list of businesses allowed to stay open. We are following strict guidelines for COVID-19 and all equipment is available for delivery. 2110 Alpine Blvd, Alpine, CA · (619) 445-6214

Alpine Gardens & Gifts: 2442 Alpine Blvd, Alpine, CA 91901,  (619) 452-3535

Alpine Jewelers: 619-445-8342 Open Wed thru Sat.

Alpine Liquor 7 am to 10 pm Mon – Frid, and 7 am to 11 pm Saturday

Alpine Premier Properties: 1411 Rock Ter, Alpine, CA 91901, (619) 445-6246
Alpine Ranch Farmer’s Market is open to serve Alpine 8 a.m. to 8 p.m.
Alpine Shell Gas Stations: 2235 Alpine Blvd, Alpine, CA · (619) 659-3050 / 1340 Tavern Rd, Alpine, CA · (619) 445-9086
Alpine Smoke and Vape: (619) 612-2287

Alpine Tobacco: open regular hours, to go orders only.

Alpine View Lodge Please call the office before stopping by the facility: 619-445-5291
All Star Rain Gutters: (619) 417-4359
Ayers Lodge: 1251 Tavern Rd, Alpine, CA 91901,  (619) 445-5800

Baron’s Market is open and ready to serve Alpine 9 am to 8 pm.  They are getting shipments multiple times a day and have designated the morning hour of 9 a.m. to 10 a.m. for Senior Citizen shopping

Bullseye Feed: (619) 722-1714

Clayco Solar: (619) 971-2799

Comfort Keepers: 900 N Cuyamaca St, El Cajon, CA · (619) 444-3200

County Motor / Napa 1347 Tavern Rd, 91901. Call us at 619-445-6242.

Country Pet Hospital: 619-445-9815

Country Wine & Spirits: (619) 445-0535

Dave & Reema Real Estate 2165 Arnold Way, Alpine, CA 91901 619-246-5792 or 619-504-9697

Diamond Environmental: 9174 Rehco Road, San Diego, (760) 744-7191

Dollar Tree: 619-612-6007

Edward Jones: 1730 Alpine Blvd., Ste. 107, (619) 445-1500

Family Auto Repair: 2417 Alpine Blvd., (619) 445-1444

Farmers Insurance, Agent Bob Soto: (619) 722-6001

Jeff Campbell, San Diego Estates 1935 Alpine Blvd., Suite A, (619) 445-3322

John Yeatman Insurance: 619-469-1420

Kamps Propane: (619) 390-6304

Barbara Riley, Keller Williams: (619) 368-7792

Lundy Insurance Services, Inc.: 8220 University Ave., Suite #203, (858) 408-1404

Mt. Hempire:  2535 Alpine Blvd, Ste 2, Alpine, CA 91901, Phone: (619) 722-1775

Mountain Materials Open: Mon – Friday, 7 a.m. to 5 p.m. Sat: 7 a.m. to 3: p.m.

Nancy’s Cleaners: (619) 445-9368

Natural Instincts Healthy Pet Center: (619) 445-1550

On Line Bookkeeping: open for telephone calls: (619) 445-5523

Parker Properties: 619-562-6660

Pine Valley Auto: 619-445-9336

Postal Annex of Alpine: 2710 Alpine Blvd., Ste. K, Alpine 619-659-8082

Primary Residential: 2124 Arnold Way, Alpine  (619) 722-1303

Ron Brookshire, The Property Place Commercial & Residential Real Estate – 619-279-4258

Reach Air Medical: 760-490-7524

Right to Bear: 619-445-2327

Sinclairs open 6 am to 10 pm

State Farm: Laurie Hallihan Agent Phone: 619-659-3239

The Tag Stop: Phone: (619) 722-4077

Alpine Chamber of Commerce is located at 1620 Alpine Blvd #208, Alpine, CA 91901. For more info please contact us at (619) 445-2722 or email


Owner of Alpine Taco Shop, Claudia Sanchez, Named 2020 East County “Woman of the Year”

*Story courtesy of the Alpine Chamber of Commerce

The Office of California State Assemblyman Randy Voepel announced that Claudia Sanchez of Alpine has been chosen as the 71st Assembly District’s Woman of the Year for 2020. She will be recognized along with other outstanding women selected from throughout the state in Sacramento on March 23rd, 2020.

Claudia Sanchez is currently the owner of Alpine Taco Shop in Alpine. While Alpine Taco Shop has been around for many years, locals say that when Claudia took over she brought the quality of the shop to a whole new level. Claudia is very active in her community. She is an Alpine Kiwanis Member, Alpine Chamber of Commerce Member, Alpine Community Center Member and supports the Alpine Woman’s Club.

Claudia is also involved in the Alpine Union School District (AUSD), Alpine Education Foundation (AEF), the Shadow Hills Elementary School and Creekside Early Learning Center PTA, and the Art Docent program. In addition to these commitments, Claudia supports the Alpine Region American Youth Soccer Organization (AYSO) as well.

Claudia describes her mission “as an Alpine community member and business owner” as striving “to be an active participant in nurturing and helping our community thrive. I like to be involved in things that help the children, my neighbors (especially during hard times)…just doing the right thing.“


Assemblyman Voepel stated, “It is my pleasure to recognize one of my outstanding constituents, Claudia Sanchez. She has the right spirit and energy about the community that she lives and works in and wants to help to make the 71st District an even better place.”

Assemblyman Randy Voepel represents the 71st Assembly District, which includes the communities of eastern San Diego County, including Alpine, Borrego Springs, Casa de Oro – Mount Helix, El Cajon, Lakeside, Jamul, Ramona, Rancho San Diego, Santee and Spring Valley; and southern Riverside County, including Anza, Aguanga, Idyllwild-Pine Cove, Lake Riverside and Mountain Center.


*Have something to say? Leave a comment below!


24th Annual Alpine Village Parade of Lights & Snow Festival – December 6, 2019

Be sure to mark Friday, Dec. 6, 2019 on your calendar for the FREE “24th Alpine Village Christmas Parade of Lights & Snow Festival!”. The Parade steps off at 6:30pm at the corner of Alpine Blvd & W. Victoria Dr and ends at Tavern Road. The road will be shut down for the parade. To watch, just bring a chair and a blanket and find a spot along the road. The free Snow Festival, with real snow for sledding, will be AFTER the Parade, at the Alpine Community Center, 1830 Alpine Blvd. from 5pm – 9pm. There will be a visit from Santa and lots of REAL snow! Enjoy various vendors, food, music and fun for the entire family! Parade entry fee is $25, but some local business have kindly set up a sponsorship program for nonprofits. Contact the Chamber at (619) 445-2722 for more details or visit our website HERE


Alpine’s Annual Community Tree Lighting Event – November 30, 2019

Alpine’s Annual Community Tree Lighting Event! November 30, 2019 from 6pm to 7:30pm at the Historic Town Hall, 2156 Alpine Blvd. Join us on Small Business Saturday to light the community tree! There will be live music, a visit from Santa Claus, vendors selling treats, and plenty of holiday magic! This event is Free and Open to the Public. Bring the whole family! For more info please contact the Alpine Chamber of Commerce at (619) 445-2722 or email The Alpine Chamber of Commerce is located at 1620 Alpine Blvd #208, Alpine, CA 91901. For more info on this event please visit

About this event:

The Alpine Community Christmas Tree glowed with lights on Saturday, Nov. 24, 2018 for the first time in recent years! A crowd of people from around the area was delighted by the three-story-tall tree outside the Alpine Woman’s Club in the center of town. ​The club’s headquarters, which was already shining with holiday lights, is the historic Alpine Town Hall at 2156 Alpine Blvd. ​“This is very festive and it’s just so nice,” said Alpine resident Elisabeth Sherwood. “What I like most is meeting some of the locals. I feel like I want to hug everybody.”

​Presented by the Alpine Chamber of Commerce, the event was another example of businesses, organizations, and individuals coming together for the common good. ​“The Chamber is excited to revive the traditional tree lighting ceremony after an extended absence,” said Chamber Executive Director Alex Ward. “After hearing from the community that the event was sorely missed, the Chamber’s directors resolved to make it a reality in 2018. “We partnered with the Woman’s Club to decorate a tree right in the middle of town so everyone could see and enjoy it. We look forward to many more years of this great event!”

​Pastor Brendan Prout of Alpine Christian Fellowship played the guitar as he sang carols during the celebration. Everyone joined in for “Silent Night.” The tree and the venue were provided by the Alpine Woman’s Club. Contractor Andrew Darnelle trimmed the tree with silver and gold-colored lights from the Chamber. Angie Brookshire of the Alpine Community Network supplied ornaments.

​Amanda Meth of Alpine brought her sons, Austin, 12, and A.J., 7, to enjoy the fun. “We have all our Christmas decorations up at home,” A.J. proudly declared. The crowd counted down to the moment the tree lights flipped on, then burst into applause. ​“I have to say, I’ve been doing a lot of work in my yard,” a woman said with admiration. “That’s a lot of work.”

In the spirit of the season, the 20th Annual Gift Bag Drive by Jeff Campbell of San Diego Estates collected donated items and money to help others. Albertsons provided Christmas cookies for the special occasion. Alpine Garden & Gifts had trees for sale and Café 99 sold hot coffee and cocoa to warm the evening. Santa Claus chatted with children. Pets visited with everyone. Youngsters were attracted to gentle Alpine Sunrise Goatoga kid goats, which sported holiday attire. ​“They’re very social,” Diane Melvin said about her little herd. “I love this evening.”

Registration Now Open for the 2019 Alpine Parade of Lights & Snow Festival!

By The Alpine Chamber of Commerce

Mark your calendar! The 24th Annual Parade of Lights & Snow Festival will be on Friday, December 6, 2019! The festival begins at 5:00pm and the parade steps off at 6:30pm!

Alpine’s hometown celebration of the holidays features a glowing night parade, a free snow festival with Santa Claus, real snow for sledding, children’s activities and vendors. Just the thing to put everyone in the spirit of the season! It’s an evening where everyone’s a neighbor, including visitors!

There’s nothing like a glowing night parade of lights with a snow festival and real snow to celebrate Christmas in Alpine! Add a village lighting contest, cool weather and rural scenery in the foothills and you have a memorable holiday season. The Parade will be on Alpine Boulevard, from West Victoria Drive to Tavern Road, and the Snow Festival is at the Alpine Community Center, 1830 Alpine Blvd.

“The Chamber would like to invite everyone to enjoy the annual Alpine Village Christmas Parade of Lights & Snow Festival,” said Chamber board Director Rose Signore of Postal Annex of Alpine. “Bring your children and the whole family. Watch the kids sliding down the snow hill —- it’s real snow!”

Parade registration is available online at and in person at the Chamber office, 1620 Alpine Blvd, Ste 208. Vendor booths at the Snow Festival are available as well. Since space is limited, early registration is recommended.

Well in advance of the parade the village will twinkle for the holiday lighting contest. Anyone who decorates a business or a meeting place during November on Alpine Boulevard, Arnold Way or Tavern Road is eligible to compete. Judging for the contest will be Dec. 4, starting at 6 p.m. The winners will be announced later at the Snow Festival. The name of the overall winner will be placed on the Chamber’s perpetual Parade of Lights plaque.

For more information call the Alpine Chamber of Commerce at (619) 445-2722.  The Chamber is open from 9 a.m. to 5 p.m. Monday through Friday.  Find out more by visiting or



Alpine Chamber Partners with SBA, IRS, & More to Host Backcountry Business Expo & Conference- August 8, 2019

Join us on August 8th from 11am-3pm for targeted learning, networking, building valuable new business relationships & finding top vendors that help Business Owners take strategic action to immediately improve their Small Business or Organization. “We’re bringing a lot of heavy hitters to the same place at the same time,” says Executive Director Alex Ward. “All small businesses and organizations are encouraged to attend these invaluable presentations by leading government agencies and industry professionals.”

Attendees to the 2019 Expo & Conference will learn about:

Federal Programs that assist Small Businesses

The multitude of capital and financing options available right here in the Backcountry

Writing and/or updating your business plan (with one-on-one counseling)

How to develop an emergency and disaster plan for your business

What to look for on the Small Business Tax Scene presented by the IRS

Small Business Resources through the East County Economic Development Council

The ins-and-outs of business licenses, tax certificates, and State/Local compliance

A Woman-Owned Small Business Success Story presented by Linda Cioffi, Alpine’s 2019 Honorary Mayor

How to hire hardworking employees through area workforce programs

Find new clients during the post-event networking happy hour

To register for the event please contact Lori at or call (619) 445-2722.

Alex Ward, Executive Director, Alpine Chamber of Commerce
1620 Alpine Blvd, Suite 208
Alpine, CA 91901
(619) 445-2722

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Alpine 4th of JULY PARADE & FESTIVAL: Food, Fun & Live Music Too! – July 4, 2019

The Alpine Kiwanis Club, the Alpine Mountain Empire Chamber of Commerce and the Alpine Community Center are once again joining forces to bring a 4th of July Parade and family friendly Festival to our town. We invite you and your organization to join us in this cooperative effort to bring this exciting 4th of July celebration to Alpine and its surrounding areas.

The parade will be stepping off from West Victoria at 10am and proceed down Alpine Boulevard to Tavern Road. The festival will be held right after the parade in the Alpine Community Center Park. It will include game booths, a jumpy house, dunk tank, a live band, food and more. There will also be room for vendors to help support this celebration. This is an old fashioned hometown festival. Local organizations are encouraged to have game and refreshment booths for their profit. Our goal is to have an event that involves and is supported by the local clubs, organizations and merchants. Alpine is a unique community, let us unite and make this a special event that benefits everyone.

Parade Entry Rules: Everyone is invited to participate in the Alpine 4th of July parade. The only requirement is that your entry be decorated with red, white and blue. Staging and check in will start at 9am. Line up for the parade entries is on West Victoria Drive. The Parade will step off at the Alpine Woman’s Club at 10am and march west down Alpine Boulevard to Tavern Road. Following the parade everyone is invited to join in the festival at the Alpine Community Center Park. Please note: For safety reasons there will be no tossing of candy or other items from
the parade entries.

Download forms here: to be a sponsor, for a parade entry form, or to have a game or vendor booth at the Festival. Please note we will have a Veterans Float again this year. Contact Ray Meanor if you would like to walk or ride with us. To see what our Parade & Festival were like last year, take a look at this video.


Alpine Chamber of Commerce Hot Topics Breakfast – June 11, 2019

Alpine Chamber of Commerce Hot Topics Breakfast! Tuesday, June 11, 2019 at 7:15am at The Alpine Woman’s Club (Town Hall), 2156 Alpine Blvd. Alpine Ca 91901. Join us for a presentation by Sal Fillippone on business software and streamlining administrative duties. Cost: $20. For reservations please call Lori at 619-44-2772 or email or RSVP HERE

Chamber to Launch Government Affairs Committee in Response to SANDAG Plan that Shelves Long-Planned Freeway Expansions

The Alpine Chamber has been a voice for small business since 1961, but the time has come to formally organize ourselves and express our concerns to the powers-that-be. The Chamber is assembling a “Government Affairs Committee” to address a paradigm shift at the San Diego Association of Governments (SANDAG) concerning voter-approved highway funding. We believe these new policies will stifle economic and job growth in Alpine.

To quote a recent letter from Supervisor Diane Jacobs to the Board of Supervisors:
“On April 26, 2019 SANDAG Staff unveiled a new vision for the Regional Transportation Plan (RTP) that identifies numerus new public transit projects while removing the unfunded highway projects promised to voters in 2004. If adopted, this reallocation of TransNet funding will degrade the confidence of San Diego’s voters and contribute to worsening traffic conditions throughout the region.”

Of particular concern to the Alpine Chamber is the potential loss of a long-promised plan to expand Interstate-8 to three lanes between 2nd Ave in El Cajon to Los Coches. Alpine businesses and residents agree that the expansion will provide much needed relief from traffic congestion. Indeed, the average commute time for Alpine residents in 2017 was half an hour with nearly 1 in 4 residents having a commute time exceeding 45 minutes. Simply put, time spent in traffic is time wasted. It has a negative impact on business and quality-of-life.

Again, to quote Supervisor Diane Jacobs:
“Businesses throughout San Diego rely on the region’s road network on a daily basis for a multitude of reasons. Residents in rural communities do have reliable access to public transit and they need cars to get to jobs, schools, and other communities. Also, a functioning road network is crucial to public safety. The fires that have occurred in our region are a testament to the need for improvements to congested roads and highways.”

The Alpine Chamber is calling on community leaders in Alpine to come together to fight for our interests and stand up to policy-makers who ignore the will of the voter. Our new committee will act as a unified voice and as an essential part of the decision-making process.

If you are interested in serving on the Government Affairs Committee, please contact Executive Director, Alex Ward, at or (619) 445-2722 soon.