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24th Annual Alpine Village Parade of Lights & Snow Festival – December 6, 2019

Be sure to mark Friday, Dec. 6, 2019 on your calendar for the FREE “24th Alpine Village Christmas Parade of Lights & Snow Festival!”. The Parade steps off at 6:30pm at the corner of Alpine Blvd & W. Victoria Dr and ends at Tavern Road. The road will be shut down for the parade. To watch, just bring a chair and a blanket and find a spot along the road. The free Snow Festival, with real snow for sledding, will be AFTER the Parade, at the Alpine Community Center, 1830 Alpine Blvd. from 5pm – 9pm. There will be a visit from Santa and lots of REAL snow! Enjoy various vendors, food, music and fun for the entire family! Parade entry fee is $25, but some local business have kindly set up a sponsorship program for nonprofits. Contact the Chamber at (619) 445-2722 for more details or visit our website HERE


Alpine’s Annual Community Tree Lighting Event – November 30, 2019

Alpine’s Annual Community Tree Lighting Event! November 30, 2019 from 6pm to 7:30pm at the Historic Town Hall, 2156 Alpine Blvd. Join us on Small Business Saturday to light the community tree! There will be live music, a visit from Santa Claus, vendors selling treats, and plenty of holiday magic! This event is Free and Open to the Public. Bring the whole family! For more info please contact the Alpine Chamber of Commerce at (619) 445-2722 or email The Alpine Chamber of Commerce is located at 1620 Alpine Blvd #208, Alpine, CA 91901. For more info on this event please visit

About this event:

The Alpine Community Christmas Tree glowed with lights on Saturday, Nov. 24, 2018 for the first time in recent years! A crowd of people from around the area was delighted by the three-story-tall tree outside the Alpine Woman’s Club in the center of town. ​The club’s headquarters, which was already shining with holiday lights, is the historic Alpine Town Hall at 2156 Alpine Blvd. ​“This is very festive and it’s just so nice,” said Alpine resident Elisabeth Sherwood. “What I like most is meeting some of the locals. I feel like I want to hug everybody.”

​Presented by the Alpine Chamber of Commerce, the event was another example of businesses, organizations, and individuals coming together for the common good. ​“The Chamber is excited to revive the traditional tree lighting ceremony after an extended absence,” said Chamber Executive Director Alex Ward. “After hearing from the community that the event was sorely missed, the Chamber’s directors resolved to make it a reality in 2018. “We partnered with the Woman’s Club to decorate a tree right in the middle of town so everyone could see and enjoy it. We look forward to many more years of this great event!”

​Pastor Brendan Prout of Alpine Christian Fellowship played the guitar as he sang carols during the celebration. Everyone joined in for “Silent Night.” The tree and the venue were provided by the Alpine Woman’s Club. Contractor Andrew Darnelle trimmed the tree with silver and gold-colored lights from the Chamber. Angie Brookshire of the Alpine Community Network supplied ornaments.

​Amanda Meth of Alpine brought her sons, Austin, 12, and A.J., 7, to enjoy the fun. “We have all our Christmas decorations up at home,” A.J. proudly declared. The crowd counted down to the moment the tree lights flipped on, then burst into applause. ​“I have to say, I’ve been doing a lot of work in my yard,” a woman said with admiration. “That’s a lot of work.”

In the spirit of the season, the 20th Annual Gift Bag Drive by Jeff Campbell of San Diego Estates collected donated items and money to help others. Albertsons provided Christmas cookies for the special occasion. Alpine Garden & Gifts had trees for sale and Café 99 sold hot coffee and cocoa to warm the evening. Santa Claus chatted with children. Pets visited with everyone. Youngsters were attracted to gentle Alpine Sunrise Goatoga kid goats, which sported holiday attire. ​“They’re very social,” Diane Melvin said about her little herd. “I love this evening.”

Registration Now Open for the 2019 Alpine Parade of Lights & Snow Festival!

By The Alpine Chamber of Commerce

Mark your calendar! The 24th Annual Parade of Lights & Snow Festival will be on Friday, December 6, 2019! The festival begins at 5:00pm and the parade steps off at 6:30pm!

Alpine’s hometown celebration of the holidays features a glowing night parade, a free snow festival with Santa Claus, real snow for sledding, children’s activities and vendors. Just the thing to put everyone in the spirit of the season! It’s an evening where everyone’s a neighbor, including visitors!

There’s nothing like a glowing night parade of lights with a snow festival and real snow to celebrate Christmas in Alpine! Add a village lighting contest, cool weather and rural scenery in the foothills and you have a memorable holiday season. The Parade will be on Alpine Boulevard, from West Victoria Drive to Tavern Road, and the Snow Festival is at the Alpine Community Center, 1830 Alpine Blvd.

“The Chamber would like to invite everyone to enjoy the annual Alpine Village Christmas Parade of Lights & Snow Festival,” said Chamber board Director Rose Signore of Postal Annex of Alpine. “Bring your children and the whole family. Watch the kids sliding down the snow hill —- it’s real snow!”

Parade registration is available online at and in person at the Chamber office, 1620 Alpine Blvd, Ste 208. Vendor booths at the Snow Festival are available as well. Since space is limited, early registration is recommended.

Well in advance of the parade the village will twinkle for the holiday lighting contest. Anyone who decorates a business or a meeting place during November on Alpine Boulevard, Arnold Way or Tavern Road is eligible to compete. Judging for the contest will be Dec. 4, starting at 6 p.m. The winners will be announced later at the Snow Festival. The name of the overall winner will be placed on the Chamber’s perpetual Parade of Lights plaque.

For more information call the Alpine Chamber of Commerce at (619) 445-2722.  The Chamber is open from 9 a.m. to 5 p.m. Monday through Friday.  Find out more by visiting or



Alpine Chamber Partners with SBA, IRS, & More to Host Backcountry Business Expo & Conference- August 8, 2019

Join us on August 8th from 11am-3pm for targeted learning, networking, building valuable new business relationships & finding top vendors that help Business Owners take strategic action to immediately improve their Small Business or Organization. “We’re bringing a lot of heavy hitters to the same place at the same time,” says Executive Director Alex Ward. “All small businesses and organizations are encouraged to attend these invaluable presentations by leading government agencies and industry professionals.”

Attendees to the 2019 Expo & Conference will learn about:

Federal Programs that assist Small Businesses

The multitude of capital and financing options available right here in the Backcountry

Writing and/or updating your business plan (with one-on-one counseling)

How to develop an emergency and disaster plan for your business

What to look for on the Small Business Tax Scene presented by the IRS

Small Business Resources through the East County Economic Development Council

The ins-and-outs of business licenses, tax certificates, and State/Local compliance

A Woman-Owned Small Business Success Story presented by Linda Cioffi, Alpine’s 2019 Honorary Mayor

How to hire hardworking employees through area workforce programs

Find new clients during the post-event networking happy hour

To register for the event please contact Lori at or call (619) 445-2722.

Alex Ward, Executive Director, Alpine Chamber of Commerce
1620 Alpine Blvd, Suite 208
Alpine, CA 91901
(619) 445-2722

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Alpine 4th of JULY PARADE & FESTIVAL: Food, Fun & Live Music Too! – July 4, 2019

The Alpine Kiwanis Club, the Alpine Mountain Empire Chamber of Commerce and the Alpine Community Center are once again joining forces to bring a 4th of July Parade and family friendly Festival to our town. We invite you and your organization to join us in this cooperative effort to bring this exciting 4th of July celebration to Alpine and its surrounding areas.

The parade will be stepping off from West Victoria at 10am and proceed down Alpine Boulevard to Tavern Road. The festival will be held right after the parade in the Alpine Community Center Park. It will include game booths, a jumpy house, dunk tank, a live band, food and more. There will also be room for vendors to help support this celebration. This is an old fashioned hometown festival. Local organizations are encouraged to have game and refreshment booths for their profit. Our goal is to have an event that involves and is supported by the local clubs, organizations and merchants. Alpine is a unique community, let us unite and make this a special event that benefits everyone.

Parade Entry Rules: Everyone is invited to participate in the Alpine 4th of July parade. The only requirement is that your entry be decorated with red, white and blue. Staging and check in will start at 9am. Line up for the parade entries is on West Victoria Drive. The Parade will step off at the Alpine Woman’s Club at 10am and march west down Alpine Boulevard to Tavern Road. Following the parade everyone is invited to join in the festival at the Alpine Community Center Park. Please note: For safety reasons there will be no tossing of candy or other items from
the parade entries.

Download forms here: to be a sponsor, for a parade entry form, or to have a game or vendor booth at the Festival. Please note we will have a Veterans Float again this year. Contact Ray Meanor if you would like to walk or ride with us. To see what our Parade & Festival were like last year, take a look at this video.


Alpine Chamber of Commerce Hot Topics Breakfast – June 11, 2019

Alpine Chamber of Commerce Hot Topics Breakfast! Tuesday, June 11, 2019 at 7:15am at The Alpine Woman’s Club (Town Hall), 2156 Alpine Blvd. Alpine Ca 91901. Join us for a presentation by Sal Fillippone on business software and streamlining administrative duties. Cost: $20. For reservations please call Lori at 619-44-2772 or email or RSVP HERE

Chamber to Launch Government Affairs Committee in Response to SANDAG Plan that Shelves Long-Planned Freeway Expansions

The Alpine Chamber has been a voice for small business since 1961, but the time has come to formally organize ourselves and express our concerns to the powers-that-be. The Chamber is assembling a “Government Affairs Committee” to address a paradigm shift at the San Diego Association of Governments (SANDAG) concerning voter-approved highway funding. We believe these new policies will stifle economic and job growth in Alpine.

To quote a recent letter from Supervisor Diane Jacobs to the Board of Supervisors:
“On April 26, 2019 SANDAG Staff unveiled a new vision for the Regional Transportation Plan (RTP) that identifies numerus new public transit projects while removing the unfunded highway projects promised to voters in 2004. If adopted, this reallocation of TransNet funding will degrade the confidence of San Diego’s voters and contribute to worsening traffic conditions throughout the region.”

Of particular concern to the Alpine Chamber is the potential loss of a long-promised plan to expand Interstate-8 to three lanes between 2nd Ave in El Cajon to Los Coches. Alpine businesses and residents agree that the expansion will provide much needed relief from traffic congestion. Indeed, the average commute time for Alpine residents in 2017 was half an hour with nearly 1 in 4 residents having a commute time exceeding 45 minutes. Simply put, time spent in traffic is time wasted. It has a negative impact on business and quality-of-life.

Again, to quote Supervisor Diane Jacobs:
“Businesses throughout San Diego rely on the region’s road network on a daily basis for a multitude of reasons. Residents in rural communities do have reliable access to public transit and they need cars to get to jobs, schools, and other communities. Also, a functioning road network is crucial to public safety. The fires that have occurred in our region are a testament to the need for improvements to congested roads and highways.”

The Alpine Chamber is calling on community leaders in Alpine to come together to fight for our interests and stand up to policy-makers who ignore the will of the voter. Our new committee will act as a unified voice and as an essential part of the decision-making process.

If you are interested in serving on the Government Affairs Committee, please contact Executive Director, Alex Ward, at or (619) 445-2722 soon.

Alpine Chamber Hot Topics Breakfast: Senator Brian Jones Office Presentation – May 14, 2019

Alpine Chamber of Commerce Hot Topics Breakfast! Tuesday, May 14, 2019 at 7:15am at Janet’s Montana Cafe, 2506 Alpine Blvd. Alpine Ca 91901. Join us for a presentation by Andrew Hayes, Office of State Senator Brian W. Jones. Cost: $20. For reservations please call Lori at 619-44-2772 or email or RSVP HERE

Alpine Celebrates 21 Years as America’s FIRST Community Wildlife Habitat

How did Alpine, California become the nation’s first certified Community Wildlife Habitat? It all started in the late 1990s with Maureen Austin, an avid gardener and the founder of C.H.I.R.P. (Center to Help Instill Respect for Garden Wildlife, Inc.). She encouraged the Alpine community to create wildlife habitats in their home gardens and places of business. One by one, residents began sending in their applications to have their gardens certified by the National Wildlife Federation, and in no time at all, Alpine had more Certified Wildlife Habitat® gardens than any other city in the country.

The wildlife garden in front of the John Dewitt Historic Museum and Library. Photo by Alpine CWH program

On May 1, 1998, the National Wildlife Federation designated Alpine as “America’s First Community Wildlife Habitat.” Thanks to Ms. Austin’s efforts, there are nearly 200 Certified Wildlife Habitats® throughout Alpine, and this number continues to grow as each property owner does their small part to benefit the community and wildlife. All one needs to do to create a Certified Wildlife Habitat® is to supply water, food, cover and a place for wildlife to raise their young.

Tom and Judy Myers took over for Ms. Austin. Photo by Alpine CWH program

The Alpine Historical and Conservation Society received its wildlife habitat certification in March 1998, and this year members have created a wildlife habitat garden exhibit at their museum, the John Dewitt Historic Museum and Library. Tom and Judy Myers created the habitat garden plan, focused on drought-tolerant native species, and volunteers Helen Porter, Babs Rosenberg, Baltazar Marquez and Carlette Anderson helped with the planting.

River rocks sit in the middle of the garden, and planted around the rocks are coral bells, monkey flower, ceanothus, baja fairy duster, John Dourley manzanitas, Margarita BOP penstemon, purple sage and native sunflowers. The existing aloes were retained, and they installed a toad adobe, birdhouse, solitary bee hotel, and fountain.

One of the volunteers, Babs, helping plant. Photo by Alpine CWH program

Alpine’s Back Country Land Trust (BCLT) is working to restore and enhance the two known populations of San Diego thornmint (Acanthomintha ilicifolia) found at Wright’s Field Preserve, located across the street from the museum. This delicate member of the mint family is the “most endangered” plant in San Diego County.

Many native thornmint populations in San Diego County have already been lost to urban development, competition from non-native species, and other disturbances. At one point there were approximately 450 thornmint plants growing in Wright’s Field, but by 2012, that number was down to less than 50 plants. In 2013, BCLT received funding from the San Diego Association of Governments (SANDAG) through their Environmental Mitigation Program grants to begin restoration and enhancement of the thornmint populations back to mid-1990s levels.

The area’s popular Sage & Songbirds festival, previously organized by C.H.I.R.P., has been reinvented in a new format by the Alpine Garden Club and renamed “Waterwise and Butterflies.” This annual event is held the first Saturday in May and features sales of plants selected to promote drought-tolerant habitat gardening. A wide array of vendors offer items to enhance wildlife habitat gardens.

No matter how large or small your property is, you can create a wildlife habitat in your garden. Even an apartment patio can provide enough space for a small bird bath, a few native plants, a bird house and a bird feeder. Birds and other wildlife will be able to find the resources provided for them.

Click HERE to find out how to certify YOUR GARDEN!

Carlette Anderson, an Alpine Historical and Conservation Society board member and Director of the Community Wildlife Habitat Program in Alpine, CA, contributed to this post

FREE Workshop: Powering Your Small Business with SDG&E at the Alpine Library – May 7, 2019

FREE Workshop: The Alpine Chamber of Commerce Presents “Powering Your Small Business with SDG&E”. Join us at at the Alpine Library on Tuesday May 7, 2019 at 1:30pm. Curious about your energy bill? Attend this great workshop and receive assistance from on-hand SDG&E representatives. SDG&E representatives will be on hand to help change energy rate plans on the spot, so be sure to bring account information and a device that connects to the internet. RSVP for this event at or call 619-445-2722

The Alpine Library is located at 1752 Alpine Blvd Alpine, CA 91901. For more info please call us at (619) 445-4221 or email Visit our website at

SDG&E Begins Transitioning Customers to Time-Of-Use Plans

As part of a California Public Utilities Commission initiative to support the state’s continuing shift to clean energy, San Diego Gas & Electric (SDG&E) will begin to transition their residential customers to new Time-of-Use (TOU) pricing plans starting in March. Approximately 750,000 customers – roughly 75,000-100,000 per month – will be moved to TOU plans by mid-2020. These plans are designed to give customers more choices and control over their energy bills. TOU plans offer customers two ways to save: by shifting electricity use to lower cost hours of the day, before 4 p.m. or after 9 p.m., and/or by reducing overall usage. TOU plans are designed to encourage a cleaner power grid by using energy when renewable resources, like solar power, are readily available. SDG&E began communicating with the first ~100,000 customers three months prior to them transitioning to their new plan. Direct mail and emails were distributed to the customers notifying them of the transition and included tips and other information about their new plan. Throughout the year, as more customers are transitioned, SDG&E will continue to distribute direct mail and email notifications, and information via multiple communications channels, including social media, TV, radio, and print.

“The transition to Time-of-Use plans marks a big milestone in California’s journey toward a clean energy future,” said SDG&E vice president of customer services Scott Crider. “We are committed to helping our customers through this transition.”  Small shifts in electricity use can make a big difference. By running the dishwasher or doing laundry during off-peak hours, customers can benefit from lower prices when enrolled in a TOU plan. Customers who use high amounts of energy due to air conditioners, pool pumps and other devices can lower their monthly bills if they are able to shift the operation of those devices outside of 4 p.m. to 9 p.m. More tips can be found at Existing customers who are transitioning can try a new TOU plan risk-free for up to one year. If they end up spending more on energy than when they were on their original plan, they will receive a bill credit for the difference. They can track their progress during the year with a price comparison chart that will appear on their monthly bill. The risk-free period does not apply to new customers or customers who have recently connected a solar system.  While SDG&E will begin transitioning customers in March, the company has offered TOU plans to its residential customers for more than a decade. Currently, approximately 150,000 residential and 80,000 business customers are enrolled in a TOU plan, including TOU plans designed for electric vehicle owners. Customers who transition to a TOU plan can switch back to their original plan at any time. Customers are encouraged to log in to the MyAccount portal on to compare their pricing plan options.