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CHAIRWOMAN DIANNE JACOB – San Diego County Board of Supervisors – October 15, 2019

Study says say community choice would save consumers $12 million a year.

The Board of Supervisors, moving to end SDG&E’s decades-long monopoly over electricity rates, voted Tuesday to establish a community choice energy program in the county’s unincorporated area.

County leaders said the initiative will bolster the use of renewable energy and cited a recent study estimating it would save 179,000 residential and business ratepayers $12 million a year.

“This is a huge victory for consumers who are sick and tired of getting ripped off by SDG&E and are hungry for an alternative,” said Supervisor Dianne Jacob, board chairwoman. “Ratepayers will finally have the freedom to choose where they get their energy.”

The county is looking at a 2022 launch date and is talking with officials in Carlsbad, Del Mar, Solana Beach, Santee and other local governments about a possible joint choice initiative.

The program includes a key environmental goal: By 2030, at least 90 percent of the energy provided is expected to come from solar and other sources of renewable power.

A recent study done by a consultant for the county predicted that utility rates for those tapping into the program would be at least two percent lower than what SDG&E is expected to charge.

The study estimates the program will save ratepayers $12 million annually during the first decade of operation.

The county’s unincorporated area covers more than 3,500 square miles and includes Spring Valley, Alpine, Borrego Springs, Fallbrook, Campo, Lakeside and Julian.

There are about 20 community choice programs in California. San Diego, Chula Vista and several other local cities are preparing to launch their own initiatives.

Jacob, a longtime supporter of community choice, renewed her call for it in her State of the County speech early this year. She also announced that Supervisor Nathan Fletcher was joining her in the effort.

Media inquiries: Steve Schmidt, 619-206-9108,

Donna Cleary, 858-805-1395,



TRUNK SALE at For the LOVE Gift Boutique! Get 20% Off Women’s Tops ALL October

Trunk SALE at For the LOVE Gift Boutique! Get 20% off Women’s Tops Sizes Small – 4XL thru the end of October 2019.  For the LOVE Gift Boutique was voted ALPINE’S BEST GIFT SHOP and is located at 2530 Alpine Blvd Ste E, Alpine CA 91901. Kelly Boykin – Owner 619-669-5094 or email Visit our facebook page at

Carlette Anderson Book Signing for Her New Book, OUR ALPINE at The Children’s Nature Retreat – October 19, 2019

Carlette Anderson will have a book signing for her new book, Our Alpine, at The Children’s Nature Retreat in Alpine on Saturday, October 19, 2019 from 10am to 2pm. Great place to spend the day with your kids. (Regular admission fees apply). Did you know there is a dinosaur in Alpine? Who is Joan McQueen and why is our middle school named after her? Ever wonder about those Mark 10 Twin-arm Missile Launchers located on Peutz Valley Road? Do you know who built the Alpine Town Hall and where the lumber came from? Did you know there used to be an airport, a golf course and a motorcycle race track in Alpine? Learn the answers to all of these questions and many others meet Carlette Anderson, and get her new book, Our Alpine.


About the Children’s Nature Retreat: You can Feed a Zebra or Even a Watusi at the Children’s Nature Retreat in Alpine! Come experience a special “time-out” in the world of nature! Feed, touch and connect! We are open Thursday thru Sunday from 10am to 5pm! The Children’s Nature Retreat is located at 5187 Japatul Spur, Alpine Ca 91901. For more info please call (619) 320-4942 or visit our website at



Alpine’s Historic Wildfires: What have we learned? Free Presentation – October 20, 2019

Please join us for a free presentation about Alpine’s Historic Wildfires by Jason McBroom, Alpine Fire Marshall on Sunday, October 20, 2019 at 1:30pm at the Alpine Woman’s Club, 2156 Alpine Blvd., Alpine. October is Fire Prevention Month. Please come to our Wildfire Program where the Alpine Fire Marshal, Jason McBroom, will share his wealth of fire information with us. History of Wildfires in Alpine over the Past Century. How can we make Alpine Fire Safe? What does the future hold? 1:30pm Light Desserts then at 2pm the Wildfire Presentation will begin. Admission is FREE (donations appreciated) but seating is limited, please make a reservation: call Tom Myers at 619-885-8063 or send an email to


ALFA (Alpine Library Friends Association) Annual Membership Drive 2019

To all our ALFA (Alpine Library Friends Association) Friends, October brings our Annual Membership Drive.  Many of you may already be members of the Alpine Library Friends Association; however, your current membership expires October 31.  Others of you may frequent our bookstore on a regular basis or enjoy one or more of the library programs that we sponsor, but haven’t as yet joined our membership rolls.

Here’s why you should become a Member …

We are a NON-PROFIT 501(c)3 charitable organization, and 100% of the proceeds from Membership go directly to the Alpine Library for books, magazine subscriptions and various programs for all age groups.  In October, we are providing funds for seven various library programs: a weekly story time for preschool tots, a weekly STEAM class for elementary kids, a weekly activity hour for middle school and high school students, a succulent gardening class for teens, a weekly exercise class for adults, a bi-weekly art class for adults and a Mariachi concert for all ages.

We offer a special Members Only ½ Price Sale every month which is not open to the general public.

Membership is only $15 annually and 100% goes directly to the library.

All new and renewing members receive a free ALFA pen as a token of appreciation for your support.  Plus, if you join in October, you will have a chance to win one of our raffle prizes consisting of a book cover with attached bookmark (3 prizes awarded), handmade scarf (2 prizes awarded) or a 50” handmade circular afghan.

Please consider joining our family of Friends. The Alpine Library services the greater Alpine community, and we would greatly appreciate your support. Thank you!

Submitted By: Cheryl Miller – ALFA Membership Secretary. Contact Us at 619-722-1277 or email visit our website at

The ALFA Bookstore is located at the entrance of the Alpine Library at 1752 Alpine Blvd, Alpine, CA 91901.



Alpine Fire Protection District Encourages Residents to “Plan and Practice and Escape” Fire Safety during National Fire Prevention Week! October 6-12, 2019!

Not Every Hero Wears a Cape! Alpine Fire Protection District Encourages Residents to “Plan and Practice and Escape” Fire Safety during National Fire Prevention Week October 6-12, 2019!

The Alpine Fire Protection District in collaboration with the National Fire Protection Agency is spreading the word about Fire Prevention Week. This year’s theme is “Plan and Practice your Escape!” The goal through this public message to educate the community to create a plan. Start with a home escape plan and practice it monthly, during the day and at night so it becomes muscle memory. Have an outside meeting place that your family knows where to go and to stay at, and have a communication plan in place. PRACTICE- review your plan over and make sure things have not changed. Parents please practice E.D.I.T.H. or Exit Drills In The Home with your children. Have them show you the plan and work in helping them execute the plan. Take turns running this plan so everyone knows where to go when leaving the home.

This year the Alpine Fire Protection District is proud to once again in partner with Alpine Schools during the month of October to teach fire safety. Activities include showcasing the fire engine to the students at Boulder Oaks and Shadow Hills Elementary Schools. We also invite all 1st graders to a fire station tour, this year we have almost 200 students visiting. In addition we will teach the 3 P’s of Fire Safety to all kindergarteners and 2nd graders. Lastly, we have invite Boulder Oaks, Shadow Hills and Joan MacQueen schools to participate in a poster coloring contest. The top winning students at each grade level are invited to the fire station for a pizza and ice cream lunch party with the firefighters. All winning posters are displayed on our social media page after the lunch for the community to view.

Also – Just a reminder to all residents that we are hosting our annual Open House at the fire station on October 26 from 10:00 am to 2:00 pm. All are invited to come and visit the fire station, see the equipment up close and meet your firefighters. For more info please see our website For more  info please contact Bill F. Paskle – Fire Chief, Alpine Fire Protection District 1364 Tavern Road, Alpine, CA 91901-3831. 619-445-2635  ext. 302 office, 619-445-2634  fax, 619-672-3866 mobile.



FREE FRESH PRODUCE! Bethel Christian Assembly Church is excited to announce that we will be opening our food distribution ministry to the community of Alpine beginning on Thursday October 10, 2019! Set up will begin at 9:00 am and then distribution will be open from 10:00 am – 12:00 pm only. PLEASE NOTE: This is NOT a FOOD BANK. As no food will be stored on site. All food that is left unclaimed at 12:00 will be loaded back on the truck and taken to another distribution site. If you or perhaps know someone who could greatly benefit from this program have them come on by the church parking lot this Thursday! For additional info please call (619) 445-5508 or email Bethel Christian Assembly Church is located at 1929 Arnold Way., Alpine, Ca. 91901

Registration Now Open for the 2019 Alpine Parade of Lights & Snow Festival!

By The Alpine Chamber of Commerce

Mark your calendar! The 24th Annual Parade of Lights & Snow Festival will be on Friday, December 6, 2019! The festival begins at 5:00pm and the parade steps off at 6:30pm!

Alpine’s hometown celebration of the holidays features a glowing night parade, a free snow festival with Santa Claus, real snow for sledding, children’s activities and vendors. Just the thing to put everyone in the spirit of the season! It’s an evening where everyone’s a neighbor, including visitors!

There’s nothing like a glowing night parade of lights with a snow festival and real snow to celebrate Christmas in Alpine! Add a village lighting contest, cool weather and rural scenery in the foothills and you have a memorable holiday season. The Parade will be on Alpine Boulevard, from West Victoria Drive to Tavern Road, and the Snow Festival is at the Alpine Community Center, 1830 Alpine Blvd.

“The Chamber would like to invite everyone to enjoy the annual Alpine Village Christmas Parade of Lights & Snow Festival,” said Chamber board Director Rose Signore of Postal Annex of Alpine. “Bring your children and the whole family. Watch the kids sliding down the snow hill —- it’s real snow!”

Parade registration is available online at and in person at the Chamber office, 1620 Alpine Blvd, Ste 208. Vendor booths at the Snow Festival are available as well. Since space is limited, early registration is recommended.

Well in advance of the parade the village will twinkle for the holiday lighting contest. Anyone who decorates a business or a meeting place during November on Alpine Boulevard, Arnold Way or Tavern Road is eligible to compete. Judging for the contest will be Dec. 4, starting at 6 p.m. The winners will be announced later at the Snow Festival. The name of the overall winner will be placed on the Chamber’s perpetual Parade of Lights plaque.

For more information call the Alpine Chamber of Commerce at (619) 445-2722.  The Chamber is open from 9 a.m. to 5 p.m. Monday through Friday.  Find out more by visiting or



Alpine VFW Annual FALL RUMMAGE SALE – October 19, 2019


Got Junk? Want Junk? It’s that time again!!! The Alpine VFW (Veterans of Foreign Wars) Auxiliary Post 9578 is having their annual RUMMAGE SALE on October 19, 2019 from 8am to 12pm on the lower level – inside and out! FREE PARKING & FREE ENTRY! Remember one man’s junk is another man’s treasure. ALL Proceeds go to Veterans Organizations.  Got something to donate? You can drop them off after October 13. (NO LARGE FURNITURE and NO CLOTHING PLEASE Would you like to VOLUNTEER?  For more info please call 619.445-6040 email Allisen Earls at The Alpine VFW is located at 844 Tavern Rd., Alpine Ca 91901.

Barons Market Alpine Weekly Ad Specials: October 2-8, 2019

Barons Market Alpine Weekly Ad Specials: October 2-8, 2019

Barons Market is your neighborhood market. We carry a terrific selection of natural and specialty food at rock bottom prices. We are passionate about value and enthusiastic about passing great deals on to you. No gimmicks.Limited quantity on some items. Not responsible for misprints. Barons Market is located at 1347 Tavern Rd. Alpine, Ca. 91901. (619)445-5600. Open Everyday 8 AM to 9 PM (except holidays) Visit our website at

Weekly ad 10-02-19_web